November 7, 2022
Cinedigm Nov. 7 announced that it will begin offering consumers to its Cineverse streaming platform the ability to rent theatrical release movies on a transactional VOD, priced from $6.99. The offer is part of a new agreement integrating third party ROW8 into Cinedigm’s recently launched flagship streaming service.
New releases on ROW8 include On the Line, starring Mel Gibson; See How They Run, co-starring Sam Rockwell and Saoirse Ronan; 8-Bit Christmas, starring Neil Patrick Harris; 20th Century Studios’ horror film Barbarian, and Don’t Worry Darling, co-starring Florence Pugh and Harry Styles.
Cineverse will market the TVOD access via a “Still in Theaters” promotional shelf on the service’s main page and a dedicated section on Cineverse showcasing ROW8’s full content offering. This capability will be added in the coming months.
“ROW8 is renowned for their consumer-friendly approach to transactional streaming and their offering of both studio and independent new releases and evergreen titles dramatically enhances Cineverse’s library,” Erick Opeka, chief strategy officer at Cinedigm, said in a statement.
The partnership expands Cinedigm’s TVOD distribution capabilities by providing the home entertainment distributor with the ability to launch its own upcoming theatrical titles via ROW8’s own multi-platform movie streaming service. ROW8 currently has licensing deals with Disney, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures, and Warner Bros. Pictures, among others.
“Combined with our next generation search technology, we think we will offer movie lovers one of the most compelling and complete streaming experiences in the industry,” Opeka said.