December 6, 2018
Cinedigm is planning to launch matchpoint, a managed-service technology platform that “enables content distributors, OTT service operators, web publishers, and OEMs to efficiently and cost-effectively create compelling OTT and media subscription services,” according to a company press release.
The service will be offered at “competitive pricing to suit the unique needs of potential customers,” and will be available for preview at the upcoming CES in Las Vegas at the Mirage Hotel from January 8-11, according to the company.
Features of the platform include OTT applications; support for mixed-media content types, including music, streaming audio, linear video channels, podcasts, audiobooks, eBooks, digital comics and magazines; support for third-party distribution, offering distribution channels into third-party ecosystems such as Amazon Channels and virtual MVPDs; and systems analytics, detailing content consumption and content performance analysis, subscriber growth management along with churn prediction and cohort analysis, marketing performance and attribution management, user engagement and user retention tracking, territorial and device penetration analysis, ad fill rates and ad performance monitoring, customer service and ticket management, and quality of service monitoring.
In development for more than four years, matchpoint serves as the platform for the management and operation of Cinedigm’s portfolio of OTT channels. The company recently utilized the matchpoint Dispatch distribution module to automate the delivery of more than 5,000 hours of digital programming to third-party partners, including the launch of Dove Channel on Comcast’s Xfinity X1 platform, which resulted in a 93% cost savings and completion of delivery in less than a third of the time it would have taken with third-party vendors, according to the release.
“From the rise of third-party distribution to the evolving needs of consumers, the OTT space looks very different than it did three years ago,” said Erick Opeka, president of Cinedigm Networks, in a statement. “However, most vendors have not been able to keep pace with these innovative developments. We created the matchpoint platform to address the key challenge facing the OTT space — creating a product that is cost effective and at the same time efficient in delivering great content experiences globally on any platform — be it an app, virtual vMVPD, or third-party ecosystem.
“With the introduction of matchpoint, we are now able to more effectively and easily meet the growing demands of the OTT business. Additionally, we have significantly decreased our time-to-market output, while reducing the many challenges that arise with the digital distribution of multiple types of media through automation — providing fast deployment and extensive support for a wide variety of media and mediums.”
The service will be commercially available to customers beginning in fiscal Q1 2019, according to the release.