February 8, 2021
Cinedigm Feb. 8 announced a content distribution partnership with Rockbot, an out-of-home streaming TV service, to distribute four Cinedigm video channels to Rockbot’s business-to-business streaming media network.
Rockbot’s OOH TV network is available across the United States and provides access to untapped consumer audiences found inside locations such as gyms, bars/restaurants, and waiting rooms, colleges and more.
With more than 20 million consumers watching Rockbot TV every month, out-of-home audiences offer a net new opportunity for content providers looking to grow their OTT reach, Cinedigm said in a press release.
“At Cinedigm we remain focused on extending the reach of our AVOD services and ad-supported television networks as widely as possible,” said Tony Huidor, GM of Cinedigm Networks. “We are excited and eager to partner with innovative and emerging platform partners like Rockbot because we know the future of video streaming extends beyond the living room.”
Rockbot’s platform allows businesses to search for Cinedigm programming at their venue any time of day. Its platform unifies the full spectrum of media solutions with an enterprise-grade software-as-a-service (SaaS) platform, enabling businesses to control, schedule, and monitor any number of locations from a web dashboard and mobile app.
“Cinedigm’s superb content credibility matched with Rockbot’s modern media platform and business expertise create a new media solution that is in high demand by the market,” said Garrett Dodge, CEO of Rockbot. “Similar to residential cord cutting, the same trend is happening in businesses across the nation. It is a fantastic benefit and value-add for consumers to view Cinedigm programming when outside the home.”
The channels included in the partnership are the Bob Ross Channel, the Dove Channel, FashionBox and Whistle TV.