December 7, 2021
Cinedigm Dec. 7 announced it will release some of its movie content on the new streaming service SideStream. The service is an interactive social video platform for movie lovers, which allows for live user commentary and discussion throughout the film.
With a unique business transaction model, SideStream caught the eye of Google’s Android TV, which recently awarded a development grant to the platform via its inaugural “Innovations Initiative.” SideStream is expected to launch a collection of Cinedigm’s top-performing films when the platform makes its debut in February 2022.
Content available at launch will include The Call, from the creator of “Final Destination”; 1986 fantasy/adventure movie Highlander; Short Term 12 starring Oscar winners Brie Larson (Room) and Rami Malek (Bohemian Rhapsody), as well as Golden Globe nominee Kaitlyn Dever (Unbelievable). In River Runs Red, Taye Diggs and John Cusack headline an action thriller about a father desperate to uncover the truth about his son’s death.
“As catalog continues to be a key revenue driver for TVOD, Cinedigm looks for new ways to drive revenue for the company’s library,” Kali Turja, executive director of digital sales, said in a statement.