Cinedigm Sees 100% Uptick in AVOD Viewing; Adds Distribution on Redbox

Home entertainment distributor Cinedigm is ramping up distribution across its branded ad-supported content channels. The company April 21 said its AVOD partner networks saw about 9.4 million monthly viewers in March — up more than 108% from the 4.5 million viewers in October 2019.

The company’s “Free Ad-supported TV” (FAST) platform reached about 7.2 million monthly active viewers across eight partner channels, including Xumo, Stirr, Samsung TV Plus, The Roku Channel, Vizio Watch Free, and DistroTV, among others.

Its AVOD channel reached approximately 2.2 million monthly unique viewers across five channels on Tubi, Stirr, Xumo, and others. Total viewing hours increased 636% year-over-year and more than 419% since last October. Total viewing hours were up 28% in March with the commencement of shelter-in-place restrictions due to COVID-19.

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“Our strategic focus on linear and scale AVOD channel deployment continues to pay off with rapid growth of our user footprint,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement. “Despite the challenges facing America and the advertising industry in whole, our focus on building a strong base of addressable, connected TV users and an emphasis on premium film and TV content has us well-positioned in the most defensible sector in the advertising industry.”

Cinedigm expanded its content distribution footprint in Q1, including launches on Vizio WatchFree, Foxxum, Zeasn/Philips and Redbox TV, among others, as part of an ongoing strategy partnering with digital platforms, OEMs, telecoms, and cable & broadband providers both domestically and internationally.

Other first-quarter highlights include Cinedigm’s Channel partnership with Bob Ross Inc. for a branded platform launch on April 16th. Cinedigm said would roll out additional platforms over the coming quarter and anticipates reach of more than 90 million homes by the end of Q2.

Cinedigm’s European-centric AVOD service, Viewster, relaunched in Europe on select smart televisions — with expansion planned in Asia, India and Latin America over the coming quarters.

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Separately, Cinedigm plans to launch two additional channels later this year, beginning with CONtv Anime, a 24/7 Japanese animation network to launch this quarter, as well as All3Media in the coming quarter.

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