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Cinedigm Partners With Vidgo to Expand Branded Streaming Service Reach

Cinedigm Sept. 14 announced a new deal with upstart online TV platform Vidgo to distribute Cinedigm’s flagship streaming service, Cineverse, which features a lineup of free ad-supported streaming television (FAST) channels plus a library of VOD and TV series. Vidgo plans to launch Cineverse this fall.

At launch, Cineverse will include Fandor, Screambox, RetroCrush, The Bob Ross Channel, The Dove Channel, AsianCrush, El Rey Network, Bloody Disgusting and Comedy Dynamics, among other channels.

“We believe in the freedom to be entertained, and Cinedigm’s channels are just that — freedom to select from a broad range of titles, themes and fun,” Derek Mattsson, CEO of Vidgo, said in a statement.

Through the partnership, Vidgo subscribers will gain full access to Cineverse’s entire video-on-demand content library of more than 10,000 titles and growing portfolio of FAST channels. Cineverse will be integrated directly into Vidgo’s mobile apps, connected TV apps and website. It will also be available to all Vidgo subscribers at no additional cost. The Matchpoint platform, which fully powers the company’s flagship Cineverse service, will serve as the white-label platform that powers the full AVOD experience for Vidgo’s subscribers.

“Cinedigm remains focused on reaching new audiences and expanding distribution of our branded enthusiast channels and broad catalog of content across all genres,” Daniel Schneider, SVP of revenue at Cinedigm, said in a statement.

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The pact comes a day after Vidgo announced it would launch a weekly series, “Shock and Awe,” featuring former Fox News pundit Bill O’Reilly, who abruptly left the network in 2017 after it was disclosed the media company had paid millions of dollars to different women to settle sexual harassment claims against him.

“Bill is an American icon,” Mattsson said. “We believe this is exactly the kind of programming that will resonate with our base and substantially grow our subscribers.”

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