FUBU co-founders Daymond John and J. Alexander Martin
Cinedigm Partners With Founder of Urban Brand FUBU for Launch of FAST Network
March 6, 2023
Cinedigm March 6 announced plans to become a provider of streaming content for African-American culture by entering into a partnership with J. Alexander Martin, co-founder of the urban fashion brand FUBU, and producer Roberto Evans, to launch the For Us by Us Network. The new free ad-supported streaming TV (FAST) service will feature movies and related content around issues, personalities and trends related to the hip-hop culture and lifestyle.
There are reportedly only 34 FAST channels focused on African-Americans comprising just 2% of all available FAST channels according to third-party data from Cinedigm.
Martin created fashion trends in the late 1990s with partner Daymond John, who is now a regular on the ABC reality series “Shark Tank,” netted $350 million in sales across 5,000 retail stores, and eventually grossed more than $6 billion dollars globally.
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The (FUBU) For Us By Us Network apps will be available across Web, mobile and connected TVs and will be powered by Cinedigm’s Matchpoint Blueprint v2.0 platform. The For Us by Us Network will have access to the complete set of video streaming capabilities offered by Matchpoint, which will allow the network to expand into the U.S. market as well as other emerging markets.
“As one of the founders of FUBU, I have gained a very deep comprehension and awareness about the urban consumer and what appeals to them not only in fashion, but entertainment as well,” Martin said in a statement. “We created the For Us by Us Network so that we can provide high quality, positive content for our culture.”
“We are excited to partner with FUBU to bring their seminal lifestyle brand to the rapidly growing FAST market and establish them as a leader in video streaming services that meet the needs of the African-American community,” Marc Rashba, EVP of partnerships at Cinedigm, said in a statement. “We will bring our extensive expertise in enthusiast channels … to create a compelling service for this discerning brand.”