August 3, 2021
Cinedigm has partnered with Spanish soccer giant Real Madrid to expand distribution of the team’s branded sports streaming channel in North America.
Real Madrid TV will feature thousands of hours of soccer content leading up to the 2021-22 season, and will also feature up to three matches weekly once the season kicks off. The service will be available in the United States and Canada for linear and AVOD platforms on connected TVs, digital set-top boxes and media-streaming devices, as well as the web.
Real Madrid is the most successful club in Europe winning the coveted Champions League a record 13 times. Founded in 1902, the club would come to dominate the next century, earning the unprecedented honor of FIFA Club of the 20th Century in 2000. Since then, their fortunes have only increased, and the club has been a highly sought out destination for the best football players on the planet.
The streaming channel is the latest addition to Cinedigm’s roster of channels currently live across the broader OTT landscape on distribution partners, including The Roku Channel, Pluto TV, Samsung, TCL and Tubi, among others.
The deal was negotiated by Josh Thomashow, executive director of acquisitions at Cinedigm, and SportFive on behalf of Real Madrid.
“Soccer is the most popular sport in the world with an extreme level of fandom,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement. “Partnering with Real Madrid, and giving this global club an exclusive home to many of the biggest OTT distribution partners in North America, will allow viewers to experience never before released content in the United States.”
The channel will provide viewers access to matches during the season of Real Madrid’s La Liga games, as well as its UEFA Champions League and Cup tournaments. In addition, the channel will air classic programing, exclusive club insight, breaking news and more. More than 8,000 hours of content will be made available annually. At launch, the streaming channel will feature:
- Live Press Conferences
- Exclusive Interviews
- Live Training Sessions
- Classic Matches
- Magazine Shows
- Real Madrid News Programming
- Special Features