October 24, 2018
Cinedigm has announced a partnership with Chinese streaming service Youku to distribute 30 original Chinese feature films in North America on all platforms including digital, DVD and Blu-ray, and OTT, with a primary focus on major streaming platforms and niche outlets.
The films will also be included in the recently announced China-focused OTT channel Bambu that Cinedigm is launching later this year.
The films, never before seen in the United States or Canada, represent a wide range of Chinese film styles including urban thrillers, relationship-driven films, sci-fi fantasy, horror and costume fantasy, according to Cinedigm.
“We are excited to bring these innovative original films to the broad U.S. population in North America that are seeking new cutting-edge film productions from around the world,” said Bill Sondheim, president of Cinedigm Entertainment Group. “These films offer a unique and exclusive viewing opportunity for fans of new production styles and emerging Asian creative talent that is quickly evolving into an important film genre. Cinedigm is committed to help nurture this growing production style and feel the broadening distribution and availability of Youku’s content in mainstream US streaming outlets will be an important catalyst. We are honored with the opportunity provided by Youku to bring these films to hungry outlets throughout the North American distribution ecosystem.”
“Youku is excited to enter this new relationship with Cinedigm to broaden our distribution into America,” said Doria Dai, Youku Pictures producer. “We continue to make compelling original movies and TV series and expect this new cooperation agreement will allow Youku to build an audience of fans in the high-profile American Market.”
The Youku deal is the latest development in Cinedigm’s strategy to forge relationships with China’s leading content producers and distributors. Other deals that Cinedigm is finalizing include licensing current hit TV shows and movies from CITVC, the international licensing arm of CCTV, China’s largest broadcaster; agreements with Shanghai Media Group, the largest regional producer and broadcaster in China; and a relationship with CICC (China Intercontinental Communication Center), according to Cinedigm.