June 30, 2021
Elvis has re-entered the building through a new streaming deal with Cinedigm, in partnership with Elvis Presley Enterprises.
Cinedigm June 30 announced the upcoming launch of an ad-supported (AVOD) and linear streaming service, The Elvis Presley Channel, featuring archival content and specials, as well as musical content from other rock ‘n roll artists that inspired the music industry. The channel seeks to provide viewers an intimate view into the artist that defined a generation with exclusive films, specials, and documentaries. The Elvis Presley Channel will also give fans a chance to watch rare home footage from the Graceland Archives.
Expected to launch in early 2022, Cinedigm is planning to make the channel available in the United States and Canada for linear and AVOD platforms on connected TVs, digital set-top boxes, media- streaming devices and the web. The Los Angeles distributor plans to stream programming across the broader OTT landscape, which includes Samsung Smart TVs, Pluto TV, Roku, Hulu, Amazon Prime Channels and Tubi, among others.
“The opportunity to build a branded channel around Elvis opens up streaming possibilities to an entirely new demographic in the fastest-growing segment of the ad-supported business,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement.
Marc Rosen, president, entertainment, Authentic Brands Group (ABG), which owns Elvis Presley Enterprises, said the Elvis fandom is incredibly passionate and loyal.
“Cinedigm is best-in-class when it comes to serving fervent fan bases,” Rosen said.
The launch of The Elvis Presley Channel continues Cinedigm’s expansion into the legacy icon space, which began last year through the successful launch of The Bob Ross Channel — showcasing memorable moments and paintings from the long-running public television series. The channel features more than 350 classic episodes.
Cinedigm plans to feature continual Elvis programming with specials and documentaries, including “Singer Presents … Elvis” (the ’68 Comeback Special), “Elvis Aloha from Hawaii Via Satellite,” and “Elvis by the Presleys” on The Elvis Presley Channel.
Additionally, Cinedigm is planning to tap into the archives of legends such as Johnny Cash, Roy Orbison and more. Many of music’s most iconic locations will be on display, with specials highlighting impact cities like Memphis that helped shape rock ‘n’ roll, as well as general music documentaries.
The deal was negotiated by Josh Thomashow, Executive Director of Acquisitions at Cinedigm, and Andrew O. Miller on behalf of Authentic Brands Group (ABG).