April 9, 2018
Cinedigm April 9 announced the over-the-top video launch of WHAM, an ad-supported digital gaming and e-sports platform. The service is available on XUMO, an Irvine, Calif.-based online TV service, Amazon-owned Twitch.tv and Web and mobile devices.
Cinedigm is partnering with WHAM founder Gary Kleinman on the 24-hour channel driven by increased consumer interest in online gaming and e-sports-driven programming. Original content includes, “UMG Gaming,” showcasing game tournaments and highlights; compilation series, “Clip Blip,” and “e-sports Central Live,” broadcasting e-sports news, industry developments, new releases, and tournament results.
“Gaming lifestyle and e-sports content will be a multi-billion- dollar industry within the next two years,” Erick Opeka, EVP of Cinedigm Networks, said in a statement.
WHAM also features “Retro Gaming From The Strong Museum,” showcasing classic video games, commercials, and gameplay; and “Game Bytes,” a look at the bar/restaurant gaming scene.
Cinedigm says the XUMO platform is accessible on more than 45% of the smart TVs in North America and will help WHAM content reach more than 20 million homes.
XUMO is available on iOS and Android mobile devices, as well as on LG, Vizio, Hisense and Sharp TVs in May.
“WHAM is a significant addition to the XUMO channel lineup as we continue to broaden and deepen our offering of gaming content,” said Stefan Van Engen, SVP of content programming and acquisitions at XUMO.