August 24, 2021
Cinedigm Aug. 24 announced that four of its newest channels are now available on ad-supported The Roku Channel. The channels include recent licensees “Real Madrid TV,” showcasing one Spain’s top soccer clubs; reality-based “So … Real” and “The Only Way Is Essex,” as well as Robert Rodriguez’s “El Rey Network.”
Access to The Roku Channel enables Cinedigm to share with Roku in any ad-revenue generated by its licensed channels across a platform Roku said saw more than 55 million monthly active viewers through the second quarter, ended June 30.
“The Roku Channel continues to grow as a go-to destination for streaming, enabling users to discover and enjoy a wide variety of programming,” Daniel Schneider, SVP of revenue at Cinedigm, said in a statement. “We are thrilled to help make such a variety of new channels that we know will appeal to each enthusiast audience available on The Roku Channel.”