February 18, 2021
Cinedigm Feb. 18 announced two key hires in its rapidly growing streaming business. Daniel Schneider has been named SVP of revenue, and Eric Rowe has been named director of programming.
Schneider, who reports to Erick Opeka, president and chief strategy officer, will manage various streaming and channel business lines throughout their lifecycle by increasing monetization and leveraging data analytics to make informed decisions regarding resource allocation. Previously, Schneider was VP of business development for the digital business news network Cheddar, leading all distribution efforts across the TV and digital landscape.
Schneider scaled the company’s distribution from inception through its sale to cable operator Altice USA. He secured carriage in approximately 40 million pay-TV homes through MVPDs, virtual MVPDs, and leading free TV systems, including Pluto, Samsung TV Plus, The Roku Channel and others. Prior to that, Schneider worked in content acquisition and strategy at Sling TV, focusing on digital content initiatives, as well as Dolby Laboratories.
Rowe, who reports to Schneider, will create and lead the programming strategy for Cinedigm’s SVOD, AVOD, and FAST OTT linear services. Most recently, Rowe was a member in Sinclair Corp.’s newly formed Content Lab, serving as a content strategist by providing continuous analysis of the larger media environment, excavating industry trends, threats, and opportunities, with the intent of launching new formats, content-types and/or channels.
Previously, Rowe was director of content strategy at Sony U.S. Networks, where he oversaw programming research, strategy, and analytics for Sony’s suite of domestic networks, including getTV, Sony Movie Channel, and Cine Sony. Prior to that, Rowe was worked in content analysis/programming at Ovation TV.
“As we continue to execute our strategy of entertaining the world through our portfolio of enthusiast networks, it is important to bring in the best and brightest people working in the streaming ecosystem to Cinedigm,” Opeka said in a statement. “Daniel’s proven ability to expand distribution and scale revenues, and Eric’s ability to drive viewership and engagement, are critical to achieving the aggressive growth targets we have set for the business. They exemplify the new capability-driven culture we are building here every day as we build the next great streaming company, and we wholeheartedly welcome them to the team.”