March 17, 2022
Cinedigm and Roundtable Entertainment March 17 announced a strategic partnership that includes co-financing and co-owning the IP of original films to be distributed domestically on Cinedigm’s OTT networks and other third-party streaming platforms.
Erick Opeka, Cinedigm’s president and chief strategy officer, is taking a seat on Roundtable’s board of directors, joining CEO Dominic Ianno, Robert Norton and James Fields of Klingenstein Fields Advisors.
The partnership commences with a 10-picture, $15 million thriller slate, led by All My Friends Are Dead, directed by Kevin Greutert (Saw franchise). The drama tells the tale of a group of college friends who get a great deal on an Airbnb for the biggest music festival of the year. A weekend of partying quickly takes a turn for the worse, as the group is murdered one by one. They soon discover that each death directly corresponds to one of the Seven Deadly Sins. The film is produced by John Baldecchi, (Happy Death Day) and executive produced by Dominic Ianno (Soul Surfer), with Ingenious Media providing production funding.
The movie slate deal was negotiated by Yolanda Macias, chief content officer at Cinedigm, and interim chief business officer Robert Norton on behalf of Roundtable.
“In today’s competitive marketplace, Cinedigm is uniquely positioned as a cutting edge next-generation streamer focused on youth markets to bring top-tier digital distribution and monetize these exciting movies,” Ianno said in a statement. “Cinedigm’s financial strength, distribution muscle and technology leadership will allow us to efficiently and profitably make movies and launch streaming channels together for many years to come.”
Opeka said the partnership would leverage the best that both companies have to offer, providing Cinedigm with a “steady pipeline” of genre films and additional channels while maximizing return on investment.”
Baldecchi, head of scripted at Roundtable, said the slate features “effectively-budgeted” movies targeting specific genres for youth and commercial appeal worldwide.
“Having access to the Cinedigm library to source future IP will also help build value for both companies in a cost-effective manner,” he said.