Cinedigm Acquires Ad-Supported VOD Service Viewster

Home entertainment distributor Cinedigm Dec. 11 announced the acquisition of global over-the-top video service Viewster and its subsidiary Viewster Anime.

The services’ eclectic programming will be combined into Cinedigm’s library of OTT channels and content, with the company taking over operation of all content, applications, and social assets belonging to both platforms.

Ad sales will be handled in-house and through Cinedigm’s network of partners. Cinedigm expects the acquisition to be consummated in January 2019.

Founded in Zurich, Switzerland in 2007, Viewster has emerged as a competitive force in the AVOD industry. Cinedigm plans to make Viewster a core part of its ad-based content strategy, integrating the platform’s library featuring over 5,000 films and series curated by a community of video creators and pop culture enthusiasts.

Viewster offerings span across a wide array of genres, spotlighting cult classics, horror, comedy, gaming, documentaries, action, and more, including Night of the Living Dead, Fists of Fury, Gamers: Beyond The Game, American Grindhouse, Visioneers, Maricraft, Sparkles, Honest Trailers, and Happy Tree Friends.

Cinedigm will continue to distribute Viewster Anime as a standalone brand, featuring a selection of films and series from Japan.

Highlights include films such as Street Fighter II: The Animated Movie, Jin-Roh: The Wolf Brigade, and Fist of the North Star, as well as series such as “Mononoke,” “From the New World,” and “Gate,” among others.

“In the OTT marketplace, there is an incredibly strong desire for the type of content [Viewster] specialize[s] in, and this presents a great opportunity for future growth, especially in the quickly expanding ad-supported realm, where we are focusing much of our growth efforts,” Erick Opeka, president of Cinedigm Networks, said in a statement.

Viewster and Viewster Anime are the latest offerings to join Cinedigm’s digital networks group, which plans, launches and manages both owned-and-operated networks as well as partner networks. Currently, the company operates factual network Docurama, fandom lifestyle network CONtv, K-pop and Asian pop culture outlet Hallypop, gaming lifestyle network Wham, family-focused Dove Channel, and combat-sports network Combat Go.

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