August 4, 2022
The corporate melding of discovery+ and HBO Max took another step toward fruition when Warner Bros. Discovery Aug. 4 announced that select content from Chip and Joanna Gaines’ Magnolia Network would become available to stream on Max starting Sept. 30.
As part of a new spotlight page featuring curated Magnolia Network content, the Max streaming slate will include episodes from “Fixer Upper: Welcome Home,” “Magnolia Table with Joanna Gaines,” “The Lost Kitchen,” “Growing Floret,” “Family Dinner with Andrew Zimmern,” “Restoration Road with Clint Harp,” “Maine Cabin Masters” and the complete five-season “Fixer Upper” library, among others.
Additionally, the new project from the Gaines, “Fixer Upper: The Castle,” will drop concurrently on Magnolia Network, HBO Max and discovery+ on Oct. 14.
More Magnolia Network content will appear on the Max spotlight page over the coming months, and the full network slate will continue to be available on discovery+.
“Chip and Jo are without a doubt the most beloved duo in the home renovation and lifestyle space, with a legion of fans who have followed them from ‘Fixer Upper’ to the launch of their very own network,” Casey Bloys, chief content officer for HBO and HBO Max, said in a statement.
Following its successful digital launch on discovery+ last summer, the Magnolia Network unveiled its linear home in January in front of an audience of three million viewers, landing a spot among the Top 25 basic cable networks – up 17 spots from the previous year – and establishing Magnolia Network as the fastest growing cable network in 1Q22 based on year-over-year growth.
Recently, Magnolia Network racked up a total of five Emmy nominations – the most of any legacy Discovery brand – including a Primetime Emmy nomination for “Fixer Upper: Welcome Home”. HBO/HBO Max received 140 Emmy nominations across 24 original programs for the upcoming 74th annual Emmy Awards, marking the 20th time in history that the HBO brand has received the most Primetime Emmy nominations of any network/platform in a single year.
The combination of discovery+ and HBO Max remains one of the key objectives (and challenge) of Discovery Inc.’s $43 billion operational control acquisition of WarnerMedia from AT&T.