Chinese TV Maker Hisense Selects Amazon Alexa

Following an industry trend linking voice-activated technology with consumer electronics, Chinese TV manufacturer Hisense and Amazon Jan. 3 announced the ecommerce behemoth’s voice-control system Alexa will be available for the first time on select models of Hisense 4K Smart TVs – including a 100-inch UHD Laser TV.

Hisense’s Smart TVs include apps from Netflix, Amazon Video and YouTube, among others. In addition, Alexa-enabled Hisense 4K Smart TVs will offer a wide variety of voice features to help users control certain primary functions, including voice commands, changing inputs and controlling volume.

Alexa also connects to music services like iHeartRadio and Pandora, in addition to myriad skills enabling users to shop for groceries, gifts and ordering take-out. Alexa also enables users to connect to other smart home products, including lights, air conditioner, heater and other connected devices.

“While content providers and other TV manufacturers tend to focus on quantity of content, Hisense recognizes that the future is all about simplicity, making it easy for consumers to find and watch their favorite content, play music, control their smart home and more,” Mark Viken, VP of marketing, said in a statement.

Notably, Hisense entered the U.S. market manufacturing branded Roku TVs, while opting not to use the streaming media device pioneer’s new voice-activated technology. Indeed, Hisense has a history of incorporating Alexa in smart home products.

“[Hisense is] bringing Alexa directly to customers’ living rooms,” said Steve Rabuchin, VP, Amazon Alexa. “This means customers can do things like turn the volume up, control their smart home, get a movie recommendation or even order dinner on select models – with just their voice.”

 

 

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