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China’s Hisense Bows First 8K Roku TV

Chinese consumer electronics giant Hisense Dec. 9 announced the availability of the first 8K U800GR Hisense Roku TV. Certified by the 8K Association, the U800GR Series TV model claims to deliver 33 million pixels and four times more depth and clarity than a 4KTV.

The 75-inch U800GR is available for $2,699.99 MSRP at Amazon and BestBuy.com.

“Alongside growing screen sizes, the prospect of enjoying the best possible picture continues to intrigue many consumers,” David Gold, president of Hisense USA, said in a statement.

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Long a trade show lure, 8K is slowly emerging from the promotional front to retail. While 8K remains an early adoption for most consumers, due to price and lack of 8K-specific content, the move signals a continuing push by CE manufacturers to improve the television in the home.

“We’re proud to combine our high-performing and high-quality products with Roku’s massive selection of free, live, and premium TV, and be at the forefront of premium TV offerings,” Gold said.

Hisense’s latest ULED Series TV model combines 8K streaming and display, three-dimensional Dolby Atmos sound and the Roku operating system. The U800GR Series also features Quantum Dot technology, Dolby Vision, and 180 local dimming zones to bring a new depth of realism to the TV-watching experience.

Video game players can experience smoother gaming sequences and scenes with the TV’s 480 motion rate, native 120Hz panel and auto low latency game mode and “variable refresh rate.” With the 8K upscaler, the TV analyzes content frame-by-frame and automatically adjusts the displayed image to deliver greater clarity and depth, regardless of the content resolution.

The U800GR Series ships with the new Roku Voice Remote Pro, Roku’s best remote to date, featuring a rechargeable battery, lost remote finder, customizable personal shortcut buttons, and hands-free voice commands to play entertainment, control your streaming and power up your TV.

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