‘Chilling Adventures of Sabrina’ Shoots to No. 1 on Digital Originals Chart

Netflix continues to dominate the top digital originals chart with nine entries, including “The Chilling Adventures of Sabrina,” which shot up to No. 1 the week ended Nov. 3 with a 111% gain in Demand Expressions, according to Parrot Analytics.

The reboot – which is much darker than the original, comedic “Sabrina, the Teenage Witch” – debuted at No. 4 the prior week, even though it only became available for viewing on Oct. 26, one day before the tracking period ended.

“Marvel’s Daredevil” slipped to No. 2 on the digital originals chart, after two weeks at No. 1. The Netflix superhero series saw its Demand Expressions drop 19% to 43.8 million, compared to 62.9 million Demand Expressions for “Sabrina.”

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Stranger Things,” also from Netflix, remained at No. 3 on the digital originals chart.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Rounding out the top five are “The Haunting of Hill House,” which slipped to No. 4 from No. 2 after an 11% drop in demand, and “Castlevania,” bowing at No. 5, with a 126% spike in demand.

“Castlevania,” a gothic horror series based on the 1989 Japanese video game Castlevania III: Dracula’s Curse, by Konami, became available on Netflix on Oct. 26. The series centers around Trevor Belmont, who defends the nation of Wallachia from Dracula and his followers.

“House of Cards,” the first Netflix digital original, reappeared on the chart at No. 10. In anticipation of the Nov. 2 launch of Season 6, demand shot up 43%.

Amazon Prime Video’s sole chart entry, “The Man in the High Castle,” slipped to No. 9 from No. 7 the prior week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

 

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