‘Chilling Adventures of Sabrina’ Now Among Top 10 Digital Originals for the Week

New to the digital originals chart for the week ended Oct. 6 is Netflix’s “Chilling Adventures Of Sabrina,” with a 370% increase in Demand Expressions compared to the previous week, according to Parrot Analytics.

The Roberto Aguirre-Sacasa supernatural series does not premiere until Oct. 26, but interest in the show is already strong after its surprise trailer at New York Comic Con – enough to push the show into the Top 10, with a No. 9 debut and 3.7 million Demand Expressions. The series is a darker take on the characters and setting of “Sabrina the Teenage Witch” and shared the same creator as the CW series “Riverdale.”

Demand Expressions, a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is described as a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Netflix’s “Stranger Things” remains No.1 on the digital originals chart for the third consecutive week, despite a 5.5% drop in demand,

Fan engagement is also keeping demand for “Marvel’s Daredevil” high: With a spike in demand of nearly 11%, the show has moved from No. 6 to No. 2 in the wake of fan excitement over the full trailer released for season 3 on Oct. The superhero series will debut exclusively on Netflix on Oct. 19.

Hulu’s “The Handmaid’s Tale” moved up to No. 3 from No. 5 the prior week even though demand was relatively flat, while the No. 4 spot went to “Bojack Horseman,” which slipped from No. 2 after a nearly 16% drop in demand.

Rounding out the top five was “Orange is the New Black,” up from No. 7, with a nearly 7% bump in demand.

“Ozark,” the dark drama about a family forced to move its money-laundering operation to a resort in the Ozark mountains to placate a violent drug cartel, slipped to No. 6 from No. 4 the previous week, with a nearly 14% decline in the number of Demand Expressions. “Ozark” launched its second season on Aug. 31.

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