‘Chilling Adventures of Sabrina,’ ‘Making a Murderer’ Score Big on Digital Originals Chart

“The Chilling Adventures of Sabrina,” on Netflix, was one of two big winners in the digital originals sweepstakes the week ended Oct. 27. The debut one day earlier of the reboot – with a significantly darker tone than the original “Sabrina, the Teenage Witch” – sent demand for the new series skyrocketing, according to Parrot Analytics.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

The new “Sabrina,” with a cast that includes Kiernan Shipka, Ross Lynch, Lucy Davis, and Chance Perdomo, posted a nearly 129% increase in demand to debut at No. 4 on the top 10 digital originals chart, according to Parrot Analytics.

Another Netflix series, “Making a Murderer,” saw an even higher spike in Demand Expressions of more than 230% to debut at No. 8.

“Making a Murderer” is a true crime documentary series written and directed by Laura Ricciardi and Moira Demos. Season 2 debuted on Oct. 19. The first season premiered in December 2015 and won four Primetime Emmy Awards in 2016.

“Marvel’s Daredevil” remained No. 1 for the second consecutive week, with a 44% gain in demand to 54.1 million Demand Expressions. The superhero series also saw a new season, Season 3, debut on Oct. 19.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Repeating at No. 2 was “The Haunting of Hill House,” which debuted on the top 10 digital originals chart the prior week. Demand was relatively flat, with a modest 8% gain to 40.2 million Demand Expressions.

“Stranger Things” moved back up a notch to No. 3 on the digital originals chart, thanks to a 9.7% gain in demand, while “Orange is the New Black” slipped to No. 5 from No. 3 the prior week with 27.8 million Demand Expressions, 13% fewer than in the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

 

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