BTS: Global Takeover
Chicken Soup for the Soul Inks Deal With KC Global Media to Expand Internationally
February 28, 2023
Chicken Soup for the Soul Entertainment and KC Global Media have inked an agreement for the expansion of the companies’ international reach across free ad-supported streaming television (FAST) and ad-supported video-on-demand (AVOD).
The agreement further enhances growth across Asia, featuring a fresh volume of curated genres, including series, movies, and factual titles such as Lionel Messi: The Greatest, BTS: Global Takeover, Adele: Homecoming and other titles.
The companies anticipate launching additional FAST channels and licensing AVOD rights in 2023.
“One of our areas of focus in 2023 is to grow the availability of our owned content globally — and monetize it in every way possible,” Elana Sofko, chief strategy officer of Chicken Soup for the Soul Entertainment, said in a statement. “We always seek to work with prominent media companies already successful in the markets we are entering. KC Global Media is a company with deep relationships throughout Asia, and we know we can continue to scale our international business together.”
“As we head into 2023, one of our key strategic goals is to increase our volume and diversity of premiums content in our current portfolio,” Andy Kaplan, co-founder and chairman of KC Global Media, said in a statement. “Chicken Soup for the Soul Entertainment is one of the largest content providers, and this strategic partnership gives us an edge as we provide more value to our partners and affiliates in the region. This, in turn, will also enable us to reach out to new audiences and new territories and create more opportunities around the world as we continue to grow our business with our affiliates and streaming platforms.“
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This strategic agreement strengthens Chicken Soup for the Soul Entertainment’s international presence as it joins KC Global Media’s extensive portfolio in Asia, through AVOD licensing with its wide variety of content across multi-genres and the launch of FAST Channels in Asia, according to a Chicken Soup release.