Charter, Comcast Adopt ‘Xumo’ Streaming Brand Name for New Joint Venture

Charter and Comcast’s joint streaming venture has a name: Xumo.

The cable pay-TV operators Nov. 2 announced that their streaming platform joint venture will now operate and conduct business as Xumo, evolving the brand from a free ad-supported streaming TV (FAST) service to an entertainment ecosystem inclusive of all streaming devices and content holders.

Charter and Comcast also announced that Flex, the 4K streaming device Comcast licensed to the joint venture, will become Xumo Stream Box, and XClass TV will become Xumo TV. Both devices will remain powered by Comcast’s global technology platform and feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search. The first Xumo branded devices will launch in 2023, distributed by Comcast, Charter and Walmart, with additional distributors to be announced in the future.

“The new Xumo will bring industry leading streaming and aggregation technology nationwide through its expanding content, product line up, and retailer relationships,” Marcien Jenckes, president of Xumo, said in a statement.

Xumo’s current FAST service, which consists of linear channels and on-demand options, will be rebranded Xumo Play and continue to be available as an app on other streaming platforms.

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