March 10, 2021
Amazon Prime Video’s launch of Coming 2 America was the most-watched movie from March 5-7 according to Reelgood, which scans myriad streaming services by 2 million users. Amazon heavily hyped acquiring the streaming rights to the Paramount Pictures’ sequel to Coming to America (1988) — both titles starring Eddie Murphy and Arsenio Hall, among others.
Notably, Reelgood said the movie outperformed titles Warner Bros. Pictures’ Wonder Woman 1984, Disney/Pixar Animation’s Soul, and Amazon’s Golden Globes-winning Borat Subsequent Moviefilm in terms of streaming and engagement shares during their respective opening weekends. To be more specific, Coming 2 America opened to a 6% market share vs. Wonder Woman 1984’s 4% market share — the latter being the strongest opening weekend performance on any SVOD platform in the fourth quarter of 2020.