Chapek: Disney Sticking with Theatrical Window — For Now

Walt Disney Studios plans to stick with the traditional 90-day theatrical window for all major movie releases, CEO Bob Chapek said from his home on the company’s May 5 fiscal call.

With Universal Pictures causing a maelstrom of controversy last month when it announced it would opt for concurrent theatrical and premium video-on-demand distribution for new move releases after generating $100 million from animated feature Trolls World Tour, Chapek said the results awakened Disney to the reality of alternative distribution — especially during the pandemic and unusual market conditions.

He said any changes to Disney’s theatrical distribution would be done on film-by-film basis going forward, including transitioning Artemis Fowl from the box office to Disney+ on June 12.

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“With changes involving consumer dynamics or certain situations like COVID-19, we may have to make some changes to that [90-day theatrical] strategy just because theaters aren’t open or aren’t opened to the extent that [they’re] financially viable,” Chapek said.

He said that with other major Disney box office releases re-scheduled later in the year or into 2021, the studio “very much so” believes in the 90-day window for major movies.

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Universal’s decision to include PVOD caused major exhibitors such as AMC Theatres and Regal Cinema to warn they would not screen any title being concurrently made available on digital platforms.

Chapek reiterated that Disney has dominated the global box office in recent years with its Marvel, Pixar and Star Wars movies. The studio generated about $13 billion in worldwide box office in 2019, including a record seven $1 billion releases, including latest Lucasfilm release Star Wars: The Rise of Skywalker.

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