October 30, 2020
Lost in the glow of another colossal fiscal quarter for Amazon was an e-commerce launch in Sweden and increased focus on ad-supported VOD distribution going into 2021.
Speaking on the Oct. 28 fiscal call, CFO Brian Olsavsky said the number of Prime members who stream Prime Video outside the U.S. grew by more than 80% year-over-year in the third quarter, and international customers more than doubled the hours of content they watched on Prime video compared to last year. Prime Video expanded globally in 2016 to more than 2o0 countries.
While Prime Video, like Netflix, remains ad-free, Amazon isn’t turning its back on ad-supported content and incremental revenue opportunities. The company owns and operates ad-supported IMDb TV, and is working with third-party apps on Fire TV for advertising opportunities.
“We’re seeing some good momentum with that,” Olsavsky said. “I think good momentum and a lot of good learning on some of those initiatives there. I won’t say too much about what we’ll look like next year, but that gives you kind of sense of priorities where we’re spending our time and focused on.”