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CES 2023 Ends With Higher-Than-Expected Attendance of 115,000

LAS VEGAS — CES 2023 ended Jan. 8 with a total attendee count of more than 115,000, exceeding even the most optimistic projections of the Consumer Technology Association (CTA), which produces the annual technology show.

In the weeks leading up to the show, which ran from Jan. 5-8 at the Las Vegas Convention Center, the CTA had expressed hope that attendance would reach 100,000, more than twice the 45,000 who turned out for last year’s show, which was scaled back by a day amid a rash of exhibitor pullouts due to a winter COVID-19 surge.

This year’s CES also had more than 3,200 exhibitors, about 1,000 more than last year.

“CES 2023 was the great reconnection and rocked by every measure — from attendance to the keynote stage to press conferences and product debuts on the exhibit floor — showing the entire world that in-person events are back!” a jubilant Gary Shapiro, president and CEO of the CTA, said in a statement. “The innovation unveiled [at the show] will drive economic growth and change in meaningful ways to improve our lives and create a better future for the next generation.”

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Shapiro notes that the show’s footprint was 70% bigger than CES 2022, with nearly 2.2 million net square feet of exhibit space.

Of the estimated 115,000 attendees, more than 40,000 came from outside the United States, representing more than 140 different countries.

This year also marked the first time that CES had a theme: Human Security for All. CES partnered with the United Nations Trust Fund for Human Security and the World Academy of Art and Science on the Human Security for All (HS4A) global campaign to foster food security, access to health care, personal income, environmental protection, personal safety, community security and political freedom.

Also for the first time, CES 2023 had a dedicated Metaverse area on the show floor, highlighting cutting-edge sensory technology building immersive, interactive digital worlds. A Web3 Studio, produced by CoinDesk, was the focal point of the Web3, Metaverse and Blockchain area at CES.

And while automotive and mobility, digital health and sustainability were all dominant show trends, the show’s legacy consumer electronics roared back in a big way, with LG Electronics bringing back its signature video monitor “wave” and, along with other big CE manufacturers such as Sony, Samsung, TCL, Hisense and Panasonic, displaying impressive lineups of new televisions, many of them aimed at video gamers.

Even turntables were back, led by Japan’s Audio-Technica Corp., whose turntables played a key role in the vinyl resurgence that began several years ago. Even Panasonic displayed a new Technics turntable and CD player.

One of the top attractions on the CES 2023 show floor was a replica of the cabin from the new Universal Pictures M. Night Shyamalan movie Knock at the Cabin (debuting theatrically Feb. 3), which Canon USA, a digital imaging solutions provider, used as the setting for an immersive movie experience in which visitors could try out various new technologies aimed at dissolving the limits between real and virtual worlds.

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