CES 2018 Mission: Improving the Home Entertainment Experience

More than 4,000 companies have arrived in Las Vegas for CES 2018, the world’s largest tech show, with many hoping to improve the home entertainment experience.

In addition to omnipresent television makers touting larger skinnier 4K UHD displays, CES promises myriad smart home enhancements – many featuring voice-activation.

With research firm Gartner predicting that, by 2019, at least 25% of households in developed economies would rely on digital assistants, competition to help people more easily consume anything from pizza to a movie from the comfort of the sofa has become fierce.

“Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience,” said Elizabeth Parks, SVP at Parks Associates.

Google, for example, is coming to CES hoping to up its 25% market share of the smart speaker market, according to Strategy Analytics. Amazon Echo currently commands a 67% market share.

Both companies (and Apple) sell digital movies and TV shows, including 2014 sci-fi hit Ex Machina. Seems natural to order the Oscar-winner by voice-command.

“You should have the same assistant helping you across all the contexts of your life,” Scott Huffman, VP for Google Assistant, told The Washington Post, whose founder/CEO Jeff Bezos owns Amazon.

But what good is virtual assistance if you can’t live forever, looking like George Clooney?

Netflix has a solution, showcasing the pending original series “Altered Carbon,” which launches globally Feb. 2. The streaming giant “partnered” with PsychaSec, the fictional company whose tech underscores the cyberpunk sci-fi series about technological advances that allow one to extend life indefinitely – without arguably selling your soul to the Devil, a.k.a., “The Picture of Dorian Gray.”

Twentieth Century Fox, Panasonic and Samsung will present updates for HDR10+, the open-source High Dynamic Range platform Samsung began pushing last year to avoid paying HDR royalties to Dolby Vision.

Amazon Prime Video has already incorporated the enhanced 4K UHD format for original content “Tom Clancy’s Jack Ryan,” comedy “Jean-Claude Van Johnson,” and “The Tick,” among others.

Chinese TV manufacturer TCL Jan. 8 will announce plans to join Roku’s “Whole Home Entertainment Licensing Program,” a new platform enabling OEM brands to incorporate voice-activated Roku Connect software as a home entertainment network. TCL manufactures Roku-branded TVs.

“Consumers will love the benefits of … having more affordable options – using their voice, having a simplified set up and Wi-Fi connectivity, and holding just one remote control,” said Roku founder/CEO Anthony Wood.

Seeking to make sense of it all, Hulu CEO Randy Freer joins Turner CEO John Martin Jan. 10 on a keynote panel titled “Reimagining Television.” Freer and Martin are slated to discuss how technology companies are moving into content creation, while content companies are expanding digital distribution. The panel takes place at Monte Carlo’s Park Theater.

Finally, leave it to French furniture maker Miliboo to feature a smart sofa allowing users to wirelessly charge cell phones and related portable devices while watching TV.

Even smarter: The sofa tracks how long you’ve been a couch potato, while monitoring the effects on your body’s posture.

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