CEO: ViacomCBS Looking to Supersize CBS All Access as Streaming Focus Skyrockets

In just a few years ViacomCBS has gone from owning a kidvid-centric subscription streaming video service (Noggin) to operating AVOD juggernaut Pluto TV, CBS All Access and Showtime OTT, among others.

Speaking from home on the Credit Suisse Virtual Communications Confab, CEO Bob Bakish said the media giant, which owns Paramount Pictures, would launch a reboot of All Access in 2021 with 15,000 hours of additional programming — featuring 200 local CBS TV stations, ad-supported “CBSN,” “Sports HQ” and “ET Live.”

All Access will soon stream the National Women’s Soccer League, which could be the first U.S. professional team sport to return from the COVID-19 break.

“We have a good position in the older segment with the current All Access product, but this really brings a lot of young audience to the table,” Bakish said. “We view streaming as a significant growth opportunity.”

CBS All Access and Showtime OTT topped 13.5 million combined subscribers through the most-recent fiscal period (March 31) — with significant signups since during the virus pandemic.

“We view that as a clear indicator of the growth potential of these products,” Bakish said.

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Despite the coronavirus pandemic, Bakish said the company has seen “robust consumption across all our platforms,” including linear TV news stations and “record” streaming on CBSN.

Separately, the executive said PGA Tour’s return to CBS Sports the weekend of June 11-14 at the Charles Schwab Challenge in Dallas/Ft. Worth generated a 50% uptick in TV viewership from the previous-year period. Bakish said the ratings were the highest for a golf event in 15 years.

Comedy Central has also extended “The Daily Show With Trevor Noah” to one hour from the previous 30 minutes.

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