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CEO Roberts: Comcast Launching Discounted Netflix, Peacock, Apple TV+ Bundle Later This Month

CEO Roberts: Comcast Launching Discounted Netflix, Peacock, Apple TV+ Bundle Later This Month

The streaming bundle wars are heating up.

Comcast is readying a subscription streaming VOD bundle that would include its ad-supported Peacock branded service, Netflix and Apple TV+ made available to Xfinity television, broadband and wireless subscribers at a “vastly reduced” price, according to Chairman/CEO Brian Roberts.

Dubbed “StreamSaver,” the bundle is set to be available later this month and would be a competitor to the pending Max, Disney+ and Hulu bundle, in addition to the existing $14.99 monthly Disney, Hulu, ESPN+ bundle and Verizon’s $9.99 Max/Netflix combo for wireless subscribers.

Roberts disclosed the bundle May 14 at the MoffettNathanson Media, Internet and Communications Confab in New York.

“Those three products will come at a vastly reduced price to anything in the market today and be available to all our customers,” Roberts said. “And that’s an everyday pricing, not an introductory pricing.”

Bundled SVOD access comes as media giants with branded platforms look to generate incremental subscribers in a saturated SVOD domestic market. For Peacock, which ended the March 31 fiscal quarter with 34 million U.S. subscribers, the bundle could help the platform narrow the gap with Netflix’s 83 million North American subs.

Indeed, with subscriber growth a key metric for Wall Street, Netflix last month announced that staring with its Q1 2025 earnings, it would stop reporting quarterly membership numbers and average revenue per member.

“We’ll continue to provide a breakout of revenue by region each quarter and the [foreign exchange] impact to complement our financials,” co-CEOs Ted Sarandos and Greg Peters wrote in the shareholder letter. “We’ll also announce major subscriber milestones as we cross them.”

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