CEO: Apple TV+ Looking for Original Content, Not Re-Runs

Apple’s foray into subscription streaming video via Apple TV+ is all about original programming — not expensive re-runs. That’s according to CEO Tim Cook in response to a question during the Feb. 26 shareholder meeting about why the tech giant hasn’t gone after well-known catalog fare such as “Friends,” “The Big Bang Theory” or “The Office,” among others.

“We love ‘Friends.’ Who doesn’t love ‘Friends’? It’s not what Apple TV+ is about, it’s about original programming,” Cook said. “It doesn’t feel right for Apple to go out and take a rerun. It doesn’t feel like Apple.”

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AT&T’s WarnerMedia Entertainment reportedly paid $85 million per year for five years ($425 million) securing the exclusive streaming rights for “Friends” away from Netflix.

NBCUniversal paid more than $500 million for streaming rights to “The Office,” while Netflix paid about the same for “Seinfeld.”

Apple TV+ launched Nov. 1, 2019 with 24 original series, including Golden Globes winner “The Morning Show” for Jennifer Aniston. Other series include “Home Before Dark,” “Amazing Stories,” “Truth Be Told,” “Trying,” “See,” and “Dickenson,” starring Hailee Steinfeld (Bumblebee).

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“We’re going to be focused on original programming,” Cook said, adding that Apple TV+ is off to a “rousing start” without elaborating additional details, including subscriber numbers.

Apple giving away a free year of the service with any purchase of an Apple hardware product.

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