CBS Studios International Signs Parrot Analytics for Audience Measurement

Data tracking firm Parrot Analytics has signed a subscription agreement to provide global audience demand data on specific content to CBS Studios International.

Parrot Analytics CEO Wared Seger

“We’re thrilled to welcome the forward-thinking team at CBS Studios International to our family of thought-leading partners around the world” said Wared Seger, CEO of Parrot Analytics. “Today’s fragmented media landscape presents a challenge for studios, networks and OTT platforms in understanding the relationship between audiences and content.

Parrot Analytics has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures a wide spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning more than 100 countries. This provides some insight into demand for content across all content distribution platforms in all markets around the world.

“For global teams like CBS Studios International, it is even more critical that cross-platform content benchmarking is readily available for the team to drive critical distribution plans,” Seger said. “While the world is becoming more global, local market nuances are more important than ever in the world of content; making a global measurement system all the more critical. From leveraging our global cross-platform measurement system to breaking new ground with our Content Genome/Exposome project, we look forward to working with CBS Studios International teams around the globe to maximize the value of their content, fuel their strategic growth plans and further stand out in a crowded marketplace.”

CBS Studios International licenses programming to more than 200 markets in more than 60 languages across multiple media platforms. The division distributes programming from CBS Television Studios created for the CBS Television Network, The CW, CBS All Access and other platforms, as well as content from CBS Television Distribution, Showtime Networks, CBS News, CBS Films and a library of more than 70,000 hours of programming.

“As global media consumption evolves, it’s important to use advanced analytics to better understand how audiences are reacting to our programming,” said Barry Chamberlain, president of sales at CBS Studios International. “We look forward to utilizing Parrot’s detailed insights and analysis for our international team and clients.”

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