CBS Launching ‘ET Live’ OTT Video Service

CBS Oct. 31 announced the launch of ET Live, an ad-supported free 24/7 over-the-top video streaming service  based on the long-running entertainment newsmagazine “Entertainment Tonight.”

ET Live will deliver 24/7 programming covering the latest developing entertainment stories, breaking news, celebrity interviews, features, and behind-the-scenes and red carpet coverage, as well as celebrity fashion, beauty and lifestyle trends.

“From CBS All Access to CBSNand CBS Sports HQ, we are dedicated to bringing consumers best-in-class streaming services,” Rob Gelick, EVP and GM, CBS Entertainment Digital for CBS Interactive, said in a statement. “ET Live is a natural expansion of our strategy and expertise in this area.”

ET Live will feature originally produced programming hosted by Lauren Zima, Denny Directo, Cassie DiLaura, Tanner Thomason, Jason Carter and Melicia Johnson. In addition, “ET” hosts Nancy O’Dell, Kevin Frazier, Nischelle Turner and Keltie Knight will regularly appear in segments to promote what’s coming up and exclusive to the on-air broadcast.

At launch, ET Live is available online at ETLive.com, via Android and iOS devices through the ET Live app, on Apple TV, and on Amazon Fire TV, with additional platforms coming soon.

In addition, ET Live will be integrated into the CBS All Access subscription service’s live feed across additional devices and platforms, giving users the ability to toggle between their live local CBS feed, CBSN and ET Live’s coverage. ET Live will also be available as a feed within CBSN, CBS’ 24/7 streaming news service, across additional devices and platforms.

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