CBS All Access Seeks Wider Audience via Amazon Channels
January 5, 2018
Subscription streaming video service CBS All Access is joining Amazon Channels, the ecommerce behemoth’s third-party over-the-top video platform for Prime members.
All Access joins HBO Now, Starz, Cinemax, Showtime, Sports Illustrated TV, Acorn TV and Dove Channel, among others, which pay Amazon to market and bill Prime members for access to their services.
The platform is eyed as a unified front for upstart SVOD services competing against Netflix, Hulu and related online TV services.
With more than two million subscribers, All Access last year announced plans to roll out internationally, beginning in Canada. Joining Amazon Channels could help expedite sub growth.
“As the first Amazon Channels partner to offer a linear feed of a subscriber’s local broadcast stations in addition to video on demand,” Rob Gelick, SVP and GM of digital platforms at CBS Interactive Entertainment, said in a statement.
All Access is the exclusive home to original content such as “Star Trek: Discovery, “No Activity” and “The Good Fight,” among other series. The platform also streams NFL football.
“CBS has produced some of the most popular shows in television history – they have a fantastic selection of hit series,” said Greg Hart, VP, Amazon Video.