CBS All Access Rebranding as ‘Paramount+’ in 2021

ViacomCBS Sept. 15 announced that its pending global streaming video platform will be called “Paramount+” and take over CBS All Access in early 2021 as part of the service’s expansion to feature content from ViacomCBS’s portfolio of broadcast, news, sports and entertainment brands. ViacomCBS will also bring Paramount+ to international markets with an initial debut in AustraliaLatin America and the Nordics in 2021.

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” Bob Bakish, CEO of ViacomCBS, said in a statement. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

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Upon launch, Paramount+ will feature several original series, including “The Offer,” a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s never-revealed experiences of making The Godfather. The 10-episode event series is written and executive produced by Michael Tolkin (“Escape at Dannemora” and “The Player”). Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (“Hatfields & McCoys”) will executive produce and be a writer on the series.

“Lioness” is a spy drama created by Taylor Sheridan (“Yellowstone”) with Sheridan, Jill WagnerDavid GlasserDavid Hutkin, and Bob Yari set to executive produce. Based on a real-life CIA program, the series follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.

The platform will also offer a reimagination of the Emmy-nominated series “Behind the Music,” titled “MTV’s Behind the Music — The Top 40,” which will look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.

“The Real Criminal Minds” is a true crime docuseries based on the long-running CBS television series “Criminal Minds,” and produced by XG Productions in association with CBS Television Studios and ABC Signature.

The service is also developing a revival of “The Game,” as part of BET’s programming on Paramount+ from CBS Television Studios and Grammnet Productions.

The new series join the Paramount’s previously announced plans for “Kamp Koral,” an original children’s series from Nickelodeon’s “SpongeBob SquarePants” franchise, and the service’s role as the exclusive SVOD home to The SpongeBob Movie: Sponge on the Run in early 2021. Additional new original content will be announced ahead of launch.

This programming will join CBS All Access’ existing offering of more than 20,000 episodes and movies from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, as well as exclusive original series including “The Good Fight,” “The Twilight Zone,” “Tooning Out The News,” “No Activity,” “Why Women Kill,” “Interrogation,” “The Thomas John Experience” and “Tell Me a Story,” as well as upcoming series “The Stand,”” The Man Who Fell to Earth,” “The Harper House,” and “Guilty Party.” The service is also the exclusive domestic home to “Star Trek: Discovery,” “Star Trek: Picard,” the animated series “Star Trek: Lower Decks,” and the upcoming U.S.S. Enterprise-set series “Star Trek: Strange New Worlds.”

Since the transformation of CBS All Access began in late July, the service has experienced significant growth and engagement. With the addition of a mix of content, including UEFA soccer, “Big Brother Live Feeds,” “Star Trek: Lower Decks” and more than 3,500 episodes from across ViacomCBS brands, the service broke a record for total monthly streams in August and experienced one of its best months ever in terms of new subscriber sign-ups. In addition, the average age of new subscribers in August was measurably younger than the service’s overall average subscriber age, due in large part to the addition of UEFA and the newly added content from various ViacomCBS brands.

Leading up to the early 2021 rebrand to Paramount+, CBS All Access will expand its content offering to more than 30,000 episodes and movies and continue to develop additional original series across brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, transforming it into a diversified super service for the ViacomCBS portfolio.

“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name,” said chief digital officer Marc DeBevoise. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”

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