September 9, 2020
ViacomCBS Sept. 9 disclosed that its branded subscription streaming video-on-demand service, CBS All Access, has renewed distribution through Amazon Channels. The latter is a platform for Prime members enabling access to third-party over-the-top video services for a separate or reduced fee. Amazon keeps a percentage of revenue and user intel from each service while delivering them millions subscribers.
ViacomCBS CEO Bob Bakish, speaking Sept. 9 on the Bank of America Virtual Media, Communications & Entertainment Conference, said the distribution deal with Amazon contributed to All Access and Showtime OTT generating 16 million combined subscribers through the end of the most-recent fiscal period.
“[Amazon] continue[s] to be an excellent partner for us, and we for them,” Bakish said.
With Disney generating incremental Disney+ subs by bundling the SVOD with Hulu and ESPN+, Bakish was asked if All Access, Showtime and Pluto TV would be bundled. The executive said the platforms would continue to be marketed separately and in select bundles.
The media giant currently offers a $9.99 monthly bundle of All Access and Showtime on Apple TV Channels — a branded platform affording iOS users access to third-party OTT video services for a separate fee. ViacomCBS has separate deals with with Comcast, Verizon and Viveo, among others.
Bakish said the agreements help maximize the value of ViacomCBS content across all platforms, and allows the company to benefit from an ecosystem that is becoming more integrated over time. The executive said ViacomCBS would explore other bundling opportunities as well as more generally increased distribution through other streaming partnerships.
“We believe this approach serves the broadest set of consumers’ needs and therefore the largest consumer base,” Bakish said. “It enables the most ubiquitous distribution, and we’ve learned overtime ubiquitous distribution is extremely powerful.”