January 27, 2020
CBS All Access, the standalone subscription streaming service from ViacomCBS, reportedly saw record subscriber growth in January, thanks to high-profile showcases, including the 62nd Annual Grammy Awards and the premiere of “Star Trek: Picard.”
The Jan. 26 Grammys telecast included a promotion that offered a free month of service to new subscribers.
“The new [sub] records we’ve experienced due to ‘Star Trek: Picard,’ the Grammys and a fantastic season of football are a phenomenal way to kick off what will be a fantastic year for CBS All Access,” Marc DeBevoise, chief digital officer, ViacomCBS, and president and CEO, CBS Interactive, said in a statement.
CBS did not disclose actual subscriber numbers. Indeed, CBS revealed that 18.7 million viewers watched the telecast, which was down 6% from 19.9 million last year.
All Access, similar to Amazon Prime Video, is not afraid to stream live sports, including NFL broadcasts and playoff games. In the most-recent fiscal call, acting CEO Joe Ianniello said All Access and Showtime OTT had a combined 10 million subscribers.
CBS said The Grammys increased All Access sign-ups 80% from the same time last year, while dedicated viewership increased 30%.
The media company said the new original “Star Trek” series starring Patrick Stewart bumped up overall streaming (which includes Amazon Prime Channels) 115%, in addition to 180% spike on All Access — the highest streaming increases since the last original Star Trek series, ” Star Trek: Discovery.”
“All Access continues to build upon its great mix of programming — from original series, to sports and special events — and we’ve strategically programmed 2020 to bring subscribers an ‘always on’ calendar of must-watch series and events,” DeBevoise said.