CBS All Access Expands Kids Programming

SVOD platform CBS All Access Dec. 9 announced new product features for families and the addition of Nickelodeon and Nick Jr. library programming, of its upcoming rebrand to Paramount+ in 2021.

The new family-friendly features include the ability to create up to six profiles per account and manage each profile using “Kids Mode,” which allows parents to create profiles that limit content to older children or younger children based on content ratings. The service’s existing parental PIN controls’ option for mature content, which locks access to certain content based on its content rating, will also still be available to use across profiles.

“With today’s new product enhancements, like ‘Kids Mode’ and multiple profiles, we can create customized experiences for each member of the household, while giving our subscribers even more opportunities to discover and watch family programming together, and allowing parents additional peace of mind with the ability to further customize what programming is available to their kids,” Rob Gelick, EVP and GM, streaming services and chief product officer, ViacomCBS Streaming, said in a statement.

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In addition, CBS All Access introduced nearly 800 more episodes of children’s programming to the service, including select past seasons of Nick Jr. favorites “Paw Patrol,” “Blaze and the Monster Machines,” “Blue’s Clues,” “Bubble Guppies,” “Dora the Explorer” and “Shimmer and Shine,” among others.

All Access children’s programming is available commercial-free. The new library content being added to the service joins an already robust roster of more than 1,000 episodes of library and original children’s programming, including the service’s previously launched original children’s series, WildBrain’s “Cloudy With a Chance of Meatballs,” Boat Rocker’s new “Danger Mouse” and new editions of “Lassie,” “George of the Jungle” and “Mr. Magoo” from DreamWorks Animation’s Classic Media.

Original children’s programming on the service will continue to expand with the first spinoff from one of ViacomCBS’s biggest global franchises, Nickelodeon’s “SpongeBob SquarePants,” when new series “Kamp Koral” premieres in early 2021. The service will also be the exclusive home to The SpongeBob Movie: Sponge on the Run, the upcoming feature film that follows “SpongeBob,” his best friend Patrick Star, and the rest of the gang from Bikini Bottom in the first-ever all CGI SpongeBob motion picture event.

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