Sports
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Tricia Melton Named Chief Marketing Officer, Warner Bros. Global Kids, Young Adults and Classics
WarnerMedia has named former Time Warner marketing executive Tricia Melton chief marketing officer, Warner Bros. Global Kids, Young Adults and Classics. Melton reports to Tom Ascheim who, as previously announced, is joining Warner Bros. on June 15 as president of Global Kids, Young Adults and Classics. Melton will lead the global marketing and brand strategy … Continue reading “Tricia Melton Named Chief Marketing Officer, Warner Bros. Global Kids, Young Adults and Classics”
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Report: Brits Want Their SVOD for Free
British rock band Dire Straits famous 1985 song, “Money for Nothing” mocks pretty boys getting “their chicks for free.” New data from tech company The Trade Desk suggests British consumers love subscription video-on-demand — they just don’t want to pay for it. In a recent survey, 70% of respondents said they wouldn’t spend more than … Continue reading “Report: Brits Want Their SVOD for Free”
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Amazon Prime Video to Stream Resumed Premier League Soccer for Free
Amazon Prime Video June 3 announced it would stream for free the first four matches of the Premier League when the British professional soccer organization resumes play on June 17. Streamers will not be required to have a Prime membership to watch the matches. Amazon, along with Comcast-owned Sky Sports, BT Sport and the BBC … Continue reading “Amazon Prime Video to Stream Resumed Premier League Soccer for Free”
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NASCAR Partners with Facebook for New Interactive Fan App
NASCAR June 2 announced a partnership with Facebook for a new iOS and Android app that enables spectators to interact with commentators at live events. Created by Facebook’s “New Product Experimentation” team, which researches, tests and refines new product experiences, the app dubbed “Venue” aims to offer fans an improved second screen experience while watching … Continue reading “NASCAR Partners with Facebook for New Interactive Fan App”
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Analyst: ESPN+ Approaching 15 Million Subs as Sports Goes Digital
As live sports readies for a return with or without live spectators, people consuming sports at home on digital platforms is projected to increase, according to new data from eMarketer. Disney-owned ESPN+ ($4.99) is expected to reach 14.9 million viewers this year, representing 40.8% of digital live sports viewers in the country. The platform grew … Continue reading “Analyst: ESPN+ Approaching 15 Million Subs as Sports Goes Digital”
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Fubo TV Comes to Xbox One
Online TV service FuboTV is launching its first app on Microsoft’s Xbox One video game platform. With the new app, Xbox users (with a $54.99 subscription) can stream sports, news and entertainment TV channels, VOD movies and TV shows. Xbox One X and Xbox One S users can also stream 4K content. FuboTV features include … Continue reading “Fubo TV Comes to Xbox One”
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WWE Launches Free Streaming Site
WWE Network is dipping its toes into the ad-supported VOD market with the launch of a free version of its streaming network — dubbed “Free Version of WWE Network”. The platform, which will not feature advertising initially, is an extension of the $9.99 monthly SVOD service with 1.46 million subscribers. The free version will feature … Continue reading “WWE Launches Free Streaming Site”
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ESPN Looking to Replicate ‘Last Dance’ Doc Success with ‘LANCE’ Armstrong
Without live sports to showcase, analyze and endlessly promote, ESPN has resorted to televising and streaming documentaries and classic games from the past. On the heels of its success (5.6 million viewers per episode) with the Michael Jordan-themed documentary ‘The Last Dance,” the Disney-owned sports network is hoping to come close with new “30 for … Continue reading “ESPN Looking to Replicate ‘Last Dance’ Doc Success with ‘LANCE’ Armstrong”
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Apple TV+ to Debut Sports Doc Series ‘Greatness Code’ July 10
Apple TV+ July 10 will exclusively debut globally the documentary series “Greatness Code,” featuring such top athletes as LeBron James and Tom Brady. The short-form unscripted series spotlights untold stories from the top athletes in the world. The first season includes seven episodes, each examining a pivotal moment that defined an athlete’s career. Athletes profiled … Continue reading “Apple TV+ to Debut Sports Doc Series ‘Greatness Code’ July 10”
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Major League Baseball Owners Eyeing Game Play in July
Major League Baseball owners May 11 approved a proposal to be sent to the players union that could see the national pastime resume play in July. Spring training could begin in June with the season boiled down to a 82- game regular-season. Speaking earlier in the day on the virtual MoffettNathanson 7th Annual Media & … Continue reading “Major League Baseball Owners Eyeing Game Play in July”
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Germany’s Bundesliga Soccer to Resume on May 16
Germany’s Bundesliga professional soccer league is set to become one of the first sports organizations in the world to resume play on May 16. All remaining nine weekend games of the season will be played in empty stadiums for televised and streaming video audiences. The league has been suspended since March 13. The German Football … Continue reading “Germany’s Bundesliga Soccer to Resume on May 16”
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National Football League, Amazon Expand Streaming Deal
The National Football League and Amazon April 29 announced a new multiyear agreement to live-stream “NFL Thursday Night Football” to a global audience across myriad compatible devices. The deal also includes Amazon’s rights to stream one regular season game globally on Prime Video and Twitch, which will be played on a Saturday in the second … Continue reading “National Football League, Amazon Expand Streaming Deal”