Social Media
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DEG: Home Entertainment Spending Posts 7% Gain in First Half of 2019
Consumers spent nearly $6 billion on home entertainment in the second quarter of 2019, a 7% gain from the same period last year. The gain came despite a nearly 10% year-over-year decline in the box office value of movies that became available for in-home viewing during the quarter, according to DEG: The Digital Entertainment Group. … Continue reading “DEG: Home Entertainment Spending Posts 7% Gain in First Half of 2019”
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L.A. Retailers Roll Back Prices in Amazon ‘Mrs. Maisel’ Emmy Push
An Amazon promotion for the original series “The Marvelous Mrs. Maisel” was too marvelous for its own good. Police shut down a promotion in which a Chevron gas station in Santa Monica, Calif., offered gasoline for 30 cents a gallon, the same price gas sold for in 1959, the year in which “Mrs. Maisel” is … Continue reading “L.A. Retailers Roll Back Prices in Amazon ‘Mrs. Maisel’ Emmy Push”
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L.A. Retailers Roll Back Prices in Amazon ‘Mrs. Maisel’ Emmy Push
An Amazon promotion for the original series “The Marvelous Mrs. Maisel” was too marvelous for its own good. Police shut down a promotion in which a Chevron gas station in Santa Monica, Calif., offered gasoline for 30 cents a gallon, the same price gas sold for in 1959, the year in which “Mrs. Maisel” is … Continue reading “L.A. Retailers Roll Back Prices in Amazon ‘Mrs. Maisel’ Emmy Push”
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‘Stranger Things’ Spends Seventh Week Atop Parrot Analytics’ TV Demand Charts
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended Aug. 10, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the seventh straight week. A “digital original” is a multi-episode series in which the most recent season was … Continue reading “‘Stranger Things’ Spends Seventh Week Atop Parrot Analytics’ TV Demand Charts”
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HBO Hires ‘Human’ Content Recommendation
Netflix more than 10 years ago created algorithm-based content recommendation software. Many streaming services tout curated content selection in an attempt to differentiate from the competition. HBO is taking a different approach: It’s paying people to hype programs such as “Game of Thrones,” “Chernobyl” and “Divorce,” “Euphoria,” “Big Little Lies,” and “Succession,” among other originals, … Continue reading “HBO Hires ‘Human’ Content Recommendation”
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‘Stranger Things’ Spends Sixth Week Atop Parrot Analytics’ TV Demand Charts
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended Aug. 3, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the sixth straight week. A “digital original” is a multi-episode series in which the most recent season was … Continue reading “‘Stranger Things’ Spends Sixth Week Atop Parrot Analytics’ TV Demand Charts”
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‘Stranger Things’ Tops Parrot Analytics’ TV Demand Charts for Fifth Week
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 27, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the fifth straight week. A “digital original” is a multi-episode series in which the most recent season was … Continue reading “‘Stranger Things’ Tops Parrot Analytics’ TV Demand Charts for Fifth Week”
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‘Stranger Things’ Tops Parrot Analytics’ TV Demand Charts for Fourth Week
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 20, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the fourth straight week. A “digital original” is a multi-episode series in which the most recent season was … Continue reading “‘Stranger Things’ Tops Parrot Analytics’ TV Demand Charts for Fourth Week”
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‘Stranger Things’ Remains Most Popular TV Show on Parrot Analytics’ Demand Charts
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 13, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the third straight week. A “digital original” is a multi-episode series in which the most recent season was … Continue reading “‘Stranger Things’ Remains Most Popular TV Show on Parrot Analytics’ Demand Charts”
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Conventional Wisdom: An Inside Look at Comic-Con and Fan Shows From a Home Entertainment Perspective
In an increasingly fragmented entertainment landscape, connecting with fans is essential for home entertainment marketers. In addition to traditional media, social media and other online platforms, consumer conventions such as San Diego Comic-Con International, New York Comic Con and WonderCon can provide a unique opportunity to reach fans. One of the biggest meccas for fans, … Continue reading “Conventional Wisdom: An Inside Look at Comic-Con and Fan Shows From a Home Entertainment Perspective”
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Season 3 Premiere Keeps ‘Stranger Things’ Atop Parrot Analytics’ Demand Charts
The July 4 premiere of the third season of “Stranger Things” kept the Netflix series at No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 6, but also the data firm’s overall list of TV series from any platform, including broadcast and cable. A “digital original” is a multi-episode series … Continue reading “Season 3 Premiere Keeps ‘Stranger Things’ Atop Parrot Analytics’ Demand Charts”
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‘Stranger Things’ Tops All TV Shows on Parrot Analytics’ Demand Charts
With days to go before the July 4 premiere of its third season, Netflix’s “Stranger Things” not only topped Parrot Analytics’ digital originals rankings the week ended June 29, but also the data firm’s overall list of TV series from any platform, including broadcast and cable. A “digital original” is a multi-episode series in which … Continue reading “‘Stranger Things’ Tops All TV Shows on Parrot Analytics’ Demand Charts”