March 12, 2020
Cineplex, Canada’s largest exhibitor with 165 theaters employing 10,000 people, March 12 issued a statement in support of combating the growing coronavirus pandemic with a strategy of operating as usual.
CEO Ellis Jacob, citing the Public Health Agency of Canada, said the threat to public safety from the virus remains low, and as a result the chain will remain open for business — while mandating specific changes for staff and attendees.
Through March 10, Canada had one death linked to the virus and 70 citizens diagnosed with the disease.
Specifically, Cineplex said it has incorporated “enhanced cleaning protocols” in all locations, with particular focus on high-traffic and high-contact areas. Coronaviruses are easily eliminated by routine surface cleaning and the cleaning products Cineplex uses are industrial-grade and food-service approved.
The chain has also implemented increased communications and PSAs for consumers, partners and employees on importance of health and safety in the workplace. It advises anyone not feeling well to refrain from visiting the movie theater.
“Know that we are doing our part by putting employment policies in place so that our hourly staff are protected and are not penalized financially if they need to stay home,” Jacob said. “Again, we continue to monitor this situation closely and will provide ongoing updates as needed. We also encourage our guests to stay up-to-date through Canada’s Public Health website.”