Can Paramount’s ‘Sonic the Hedgehog’ Sequel Bring Back Family Moviegoers?

Can Paramount’s ‘Sonic the Hedgehog’ Sequel Bring Back Family Moviegoers?

The sequel to Paramount Pictures’ wildly successful pandemic theatrical release Sonic the Hedgehog is projected to dominate the North American weekend box office (through April 10) with upwards of $70 million in revenue across more than 4,200 screens. The video game adaptation, which seeks to lure pandemic-wary family moviegoers back to theaters, has already generated about $6.5 million in sneak peek screenings.

Paramount is set to screen Sonic 2 exclusively in theaters for 45 days — a strategy the studio replicated with success for The Lost CityJackass Forever and Scream, in addition to A Quiet Place Part II in 2021.

The original Sonic the Hedgehog generated $58 million in its opening weekend and then quickly moved into the home entertainment distribution channels where it was a top-selling packaged-media and digital release.

Sonic 2’s tally should be more than enough to offset Universal Pictures’ action-drama newbie Ambulance, co-starring Jake Gyllenhaal and Yahya Abdul-Mateen II, with $11.4 million in projected box office revenue across about 3,200 screens.

That’s enough to relegate the previous week’s chart topper Morbius, Sony Pictures’ latest Marvel antihero movie, to the No. 3 spot with $11.3 million in ticket sales. The Jared Leto-starrer is looking to top $57 million after 10 days of release.

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