BritBox U.K. Expansion Undermined by Sky Cold Shoulder

BritBox, the British-themed SVOD founded in the United States in 2017, has encountered a significant roadblock expanding service in the U.K.

The joint venture between the BBC and ITV has reportedly been given the distribution cold shoulder by Comcast-owned satellite TV operator Sky and its 10 million subscribers.

BritBox, with 670,000 subs in the United States, was looking for Sky to help it gain a foothold in a U.K. market already inundated by Netflix and Amazon Prime Video, with Disney+ coming in March, 2020.

Amy Jones, a former senior content manager with Amazon Prime Video, was hired in January as managing editor of BritBox to improve content programming.

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Sky, which operates online TV service Now TV, has a direct-access SVOD deal with Netflix.

“We’ll continue to discuss new partnerships with a range of content providers, but we remain disciplined in investing in those new partnerships where they clearly deliver additional value to our customers,” Sky said in a statement.

BritBox is reportedly close to securing distribution deals with Google Chromecast, among others.

“We are looking forward to extending the number of partners we have to enable BritBox to get to more and more homes,” ITV said in a statement.

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