March 9, 2021
BritBox, the subscription streaming video service launched in North America in 2017 by BBC Studios and ITV, now has distribution via Amazon Prime Video Channels in the U.K. The service just topped 500,000 subscribers there after launching in 2019. The platform is projected to reach 2 million U.K. subs by 2023.
BritBox, which features British-themed TV shows and movies, and was launched to compete against AMC Networks’ Acorn TV and Netflix, among others, has more than 1.2 million subs in North America.
“We are excited to bring the very best British entertainment to an even wider audience through Amazon, especially as we launch more original content in the spring,” Will Harrison, managing director of BritBox U.K., said in a statement.
BritBox originals include Splitting Image, The Beast Must Die, and “Hope Street,” a new serial crime drama set in Northern Ireland.