March 5, 2020
BritBox, the subscription streaming video service targeting older women who like British-themed content, is heading Down Under.
Launched in 2017 in the United States by BBC Studios and ITV, the service bowed operations in the United Kingdom last November. It just announced that the North American service, which includes Canada, had topped 1 million subscribers paying $6.99 monthly.
Launch date and pricing for Australia have not been disclosed.
“There‘s a real opportunity to build on the momentum and brand that has been established in North America and to make BritBox part of BBC Studios’ future strategy in Australia,” Fiona Lang, GM for BBC Studios ANZ, said in a statement. “Complementing our existing partnerships in the region, BritBox will draw on our vast combined catalogue of acclaimed British content and will deliver it directly to Australian audiences via a proven and seamless streaming service.”
Augustus Dulgaro, EVP, Asia Pacific sales & distribution, global entertainment, ITV Studios, said the BritBox brand’s popularity underscores the demand for niche content targeting specialized audiences.
Indeed, Netflix, Amazon Prime Video and AMC Networks’ Acorn TV all deliver British-themed content, including myriad original productions. BritBox has six originals in its portfolio as well. Acorn TV, launched about the same time as Netflix, has a combined 2 million subscribers with sister property, Urban Movie Channel.
“We look forward to bringing [the service] to Australian fans in 2020,” Dulgaro said.