BritBox Streaming Service Gets New North American Head

Emily Powers has been promoted to EVP and head of BritBox, spearheading the streamer’s business for North America.

She effectively succeeds Soumya Sriraman, who stepped down as president and CEO of BritBox earlier this month.

Powers joined BritBox in September 2015 as SVP of commercial, and was promoted to chief revenue officer in July 2020.

Emily Powers

In her new role, Powers will continue to lead all commercial relationships, distribution partnerships, performance marketing and customer retention, as well as evaluate, foster and deliver strong business development opportunities. Powers now adds editorial and creative to her purview — working closely with the team to bring British television shows to BritBox. Currently, she is also overseeing much of the business operations for the launch of BritBox in Australia.

“Emily is an essential part of the BritBox team who has been instrumental to BritBox’s early development, followed by rapid growth and significant successes since launch,” said Rebecca Glashow, president of BBC Studios Americas. “This promotion is well-deserved, and I anticipate BritBox will continue to soar under Emily’s leadership.”

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“I look forward to guiding the growth of BritBox in North America,” Powers said. “Over the past five years I have had the privilege of being part of the senior team that has transformed BritBox from an initial concept to a hit service with more than 1.5 million subscribers, which in turn has laid the foundation for global expansion.  In this new role, I will look for innovative ways to continue fostering the service’s success.”

Powers was a member of the original team that developed and launched BritBox, along with Sriraman. In her initial role, she was responsible for writing the initial business plan, negotiating and executing the joint-venture relationship between BBC and ITV, and directing the service’s launch in the United States and Canada.

Powers joined BBC Studios (then BBC Worldwide) in 2012 as director, strategy and was later promoted to VP, strategy and business development. In this role, Powers worked to support all BBC Studios’ businesses in a strategic capacity, including program sales, digital distribution, BBC.com, Los Angeles productions, and provided strategic deal support and analysis for the spin-off of BBC America into a joint-venture with AMC Networks.

Prior to her tenure with the BBC Studios, Powers was director of business development in NBCUniversal’s Digital Distribution group.

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