May 8, 2019
BritBox, the British-themed subscription streaming video service operated by ITV and the BBC in the United States, is set to launch in the United Kingdom in the second half of the year.
ITV disclosed the release window in it financial results. The SVOD service aims to compete with Netflix, which has more than 10 million subscribers in the U.K.
BritBox, which is co-owned by AMC Networks, launched in the U.S. in 2017 priced at $6.99 monthly, taking on Acorn TV (which AMC also owns), Netflix, Amazon Prime Video and Hulu. It ended 2018 with about 250,000 subscribers.
Last July, the service bowed its first original series: “The Bletchley Circle: San Francisco.”
“BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future,” Carolyn McCall, CEO of ITV, said earlier this year.