February 24, 2021
BritBox Feb. 24 named Reemah Sakaan to the position of CEO International as the British-centric programming subscription streaming VOD expands operations globally. Sakaan, who begins her new position in April, currently heads SVOD operations at ITV, co-owner of BritBox with BBC Studios. She is also currently chief brand & creative officer at BritBox Global.
Sakaan will oversee all BritBox operations outside the United Kingdom, which bowed service there in 2019 following previous launches in the U.S. (2017) and Canada (2018). With more than 1.5 million subscribers, BritBox bowed operations in Australia last year and plans to roll out service in South Africa later this year.
BritBox management includes Moira Hogan, country manager for Australia, and Emily Powers EVP and head of BritBox North America — all of whom report to Sakaan.
“The role attracted a very impressive field of external candidates which reflects the strength and appeal of the BritBox brand,” Carolyn McCall, ITV CEO said in a statement. “Reemah was deservedly successful and I am really pleased that she will lead BritBox internationally.”
Tim Davie, director general BBC, said international audiences are increasingly turning to British TV shows and movies — a reality not lost on Netflix, Amazon Studios and Disney, which all have content production operations in the U.K.
“This is an important moment for BritBox and its ambitions to become a truly global brand,” Davie said.