Erik Gruenwedel

January 19, 2023

BritBox International, which operates branded subscription streaming video services in North America and the U.K., Jan. 19 announced the appointment of Liz Spaulding as VP of business development, and Jennifer Moon as head of editorial and programming strategy.

Spaulding, who was most recently at Starz, and Moon, who was at AMC Networks, will both be based in New York and report to Robert Schildhouse, who joined BritBox International as EVP and GM of group marketing services this past fall. Spaulding will also be reporting into Kerry Ball, global chief acquisitions and commercial officer, who joined BritBox International in summer of 2022.

In her new role, Spaulding will lead the charge on  growth opportunities, and partnership relations. She will be responsible for distribution and commercial partnerships.  Meanwhile, Moon will lead North American programming strategy, content acquisition and content scheduling for the BritBox North America service, which launched in in the U.S. in 2017, and Canada in 2018.

“Both Liz and Jennifer have a deep understanding of the rapidly changing streaming landscape and excellent skillsets that will help BritBox continue to evolve and be the destination that premium British content fans flock to most,” Robert Schildhouse said in a statement.

Spaulding previously was director of distribution at Starz, where she was responsible for multi-platform content distribution and strategic partnerships with distributors in the media and entertainment industry. Before Starz, Spaulding was the first-ever New York director for the SAG-AFTRA Foundation, where she managed a team producing over 500 seminars, panel discussions and educational courses annually. Earlier in her career, Spaulding also held roles at the NYC Mayor’s Office of Media & Entertainment and Tribeca Film, the film distribution arm of Tribeca Film Festival.

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Moon previously spent more than a decade at AMC, with her most recent role being director, multiplatform programming strategy. Among her responsibilities were developing revenue-driving windowing strategies for successful content distribution across a range of streaming and on-demand services as well as creating long-term operational workflow solutions for AMCN at large, including AMC+. She also worked with the team to maximize exposure for top-rated programming from AMC Networks’ suite of channels.