BritBox International Tops 3 Million SVOD Subscribers

British-themed subscription streaming service BritBox International Feb. 22 announced it had reached 3 million total subscribers across eight international markets, including the United States, Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland.

The sub tally is up 15% from 2.6 million subscribers reported last March for the BBC and ITV joint venture. BritBox, which launched in the United States in 2017, followed by a separately managed U.K. operation in 2019, rebranded to BritBox International, announcing subscriber milestones of 1 million in March 2020, 2 million in July 2021, and 2.6 million in March 2022, with the service having grown 300% in under three years.

The last year has seen BritBox launch service across Sweden, Denmark, Norway and Finland, and forge new distribution partnerships, including making the service available on Prime Video and Apple channels across Australia. BritBox International also ramped up its slate of International original co-productions, including “Stonehouse” launched last monthfollowing last year’s “Why Didn’t They Ask Evans?,” and co-commissions “Sister Boniface Mysteries” and “Murder in Provence.”

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“The strong performance of BritBox in international markets, ahead of industry averages, underlines how British television and talent continue to be a gold standard for quality around the world,” said CEO Reemah Sakaan in a statement.

Over the past week, BritBox announced upcoming new co-productions “Murder Is Easy,” an Agatha Christie adaptation, and “After the Flood,” starring Sophie Rundle. Also on its future slate is Archie, starring Jason Isaacs as Cary Grant; Payback, starring Morven Christie and Peter Mullan, from Jed Mercurio; Passengerfrom Andrew Buchan; and Three Little Birds, from Sir Lenny Henry. Existing BritBox original co-productions “Beyond Paradise,” a spin-off from the popular “Death in Paradise,” launches on Feb. 24, and “The Confessions of Frannie Langton,” based on the award-winning book by Sara Collins, premieres March 8.

Key license acquisitions include James Graham’s “Sherwood,” starring Lesley Manville and David Morrissey; mystery series “Karen Pirie” from author Val McDermid, adapted by Emer Kenny and starring Lauren Lyle; and Irvine Welsh’s “Crime,” starring Dougray Scott. Acclaimed drama “A Spy Among Friends,” starring Damian Lewis and Guy Pearce, also debuted on BritBox in Australia and Nordic markets.

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